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Complimentary Masterclass on Marketing Using Data Science vs Intuition by Dave Cameron


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Masterclass Duration – 2 hours

Agenda for the Masterclass

  • Historically, Marketing has been done using the expert opinion of long-time practitioners.
  • In recent years, we are in the middle of an evolution to Marketing by means of big data, analytics, and machine learning.
  • This Masterclass  will use 3 case studies to demonstrate how this evolution is taking place 1) Optimizing offers through a retailer’s mobile app, 2) Segmenting offers on Connected TV, 3) Retargeting using direct mail driven by web activity. For each case study we’ll cover –
  • The business need
  • What constitutes success
  • The data available
  • How do decide what data to use
  • Deciding on the predictive model algorithm
  • Incorporating into the business operationally
  • Q & A

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