Complimentary Masterclass on Marketing Using Data Science vs Intuition by Dave Cameron
₹0
Masterclass Duration – 2 hours
Agenda for the Masterclass
- Historically, Marketing has been done using the expert opinion of long-time practitioners.
- In recent years, we are in the middle of an evolution to Marketing by means of big data, analytics, and machine learning.
- This Masterclass will use 3 case studies to demonstrate how this evolution is taking place 1) Optimizing offers through a retailer’s mobile app, 2) Segmenting offers on Connected TV, 3) Retargeting using direct mail driven by web activity. For each case study we’ll cover –
- The business need
- What constitutes success
- The data available
- How do decide what data to use
- Deciding on the predictive model algorithm
- Incorporating into the business operationally
- Q & A
